CITROEN REBRANDS ITSELF

CITROEN is reinventing its corporate image, and along with this comes a new logo, which is the 10th evolution of the famed double chevron since the brand was founded in 1919.

The French carmaker is literally going back to its roots with the new double chevron, which will once again be housed within an oval frame, thereby forging a strong resemblance to the very first logo that Citroen used 103 years ago.

We’ll see it on a car for the first time in late September.