Tesla

TESLA aims to start initial production of its much-anticipated Cybertruck in the US by the end of the first quarter of 2023, pushing back its plan to begin production late this year, a person familiar with the matter said this week. The person said the delay comes as Tesla is changing features and functions of the electric pick-up to make a compelling product as competition heats up in the segment. Tesla is expected to make limited production of the Cybertruck in the first quarter of 2023 before increasing output, the source said. Tesla did not immediately respond to a request for comment. Tesla, the world’s top electric carmaker, makes electric sedans and SUVs but has so far missed out on the pick-up truck segment, which is profitable and hugely popular in America. Ford and Rivian Automotive are ahead of Tesla in launching electric pickups.