REVIVAL

STELLANTIS has showed its commitment to revitalising the neglected Lancia brand with the appointment of Jean-Pierre Ploué as its new design boss.

Already a chief design officer, Ploué will supervise Lancia’s styling evolution from his head office at Torino Centro Stile, where he performs a similar role for other former Fiat Chrysler Automobile brands Abarth, Alfa Romeo, Fiat and Maserati. This is the second time that Ploué has been charged with leading the rebirth of a marque through design. In 1999, he led a transformation of Citroën’s image, launching boldly styled models including the C4, C5, C6 and DS3.